Here’s what you need to know about startup marketing

This is my second year in a marketing role. I’ve joined a New Delhi based technology startup called Contify that is doing some groundbreaking work in the areas of web intelligence and monitoring. Two months into the job, all my notions about marketing have been challenged. In terms of learning, the experience has been unlike anything I’ve ever known. But when you’re working for a startup, every single hour counts. I now realize that my time could have been put to better use had I known a few things before hand, ergo this post. Given the pace at which tech startups are scaling in India, a lot of experienced marketing professionals and management grads will feel compelled to jump ships. High-tech marketing however requires a very different approach and mindset to succeed. Here’s what I’ve learned:

Don’t rely on past experience

Unless you’ve done marketing for a tech startup before, don’t...